Great Minds Don't Think Alike

Utterly Brilliant. That is all.

Game Changers from the IPA Modern Briefing: 2

Last night’s IPA Modern Briefing (2: The Clients Talk Back) conference was an exceptionally insightful follow up to this summer’s game changing talk on the agency briefing process. There were about 500 things you could've learnt last night but five of them stood out for me in particular.

They stood out for me because they can and (hopefully) will immediately affect how I try to work with my clients.

The Little Deck of Banging Ads - Vol 3

The Little Deck of Banging Ads is back and this time it's all about experiential advertising, which in my book is essentially some sort of disruptive and engaging stunt.


                          

This is a project to arrange advertising of a specific type and genre thematically into decks, thereby gradually creating a little library of research. It started when I realised that although I end up dong this quite a lot, whenever anyone asks me for an ad that's a bit like this or a few examples of campaigns that did that, my mind goes totally blank. If you're anything like me having these examples in a handy deck might be quite useful and if you are on the look out for either examples of non-traditional media or brands with a social conscience, my first two decks might help...


As always please do feel free to use / download / do with it as you like and a huge thank you to everyone who has given the project a little shout out on Twitter - it really is brilliant to know people find this stuff useful!

The Little Deck of Banging Ads - Vol 2

I started this project a few months ago when I realised that my mind always goes totally blank whenever I need to think of ads within a specific genre. This being quite irritating I thought I'd start thematically arranging ads as I work into decks, all in an effort to make a little library of research. So here it is then the long awaited (ahem...) sequel to my first deck on non-traditional media. 

This one is all about brands acting with / like they've got a social conscience and although you've probably seen all of these ads before you might like to have them in one handy little deck as a reference tool. As always please do feel free to use / download / do with it as you like.

                          

P.S. If you did find this deck in anyway interesting / useful and wouldn't mind giving it a little shout out on twitter that would be hugely appreciated. (Thanks so much to everyone who tweeted about the project the first time round, I really am very grateful - you are lovely people!)

Technology Meets the Real World.

I absolutely love it when cool new technology gets used in an innovative way. I find it even more exciting when it gets used in a way that real, everyday people would get excited about as well as the 1% mega tech savvy super early adopters.

Here are three examples of what I’m talking about;

Paddy Power using skywriters to show fans' tweets over the Ryder Cup.

The Little Deck of Banging Ads

Whenever anyone asks me for examples of ads that are a bit like this, or campaigns that are similar to that, I lose the ability to think of any advert I have ever seen. This being quite annoying, I thought I’d start a project to arrange ads into decks as I work, that way creating a little library of research. I also thought I might as well share the love, so here is the first installation of The Little Deck of Banging Ads. This one's about non-traditional media, the hottest buzz-phrase in town. I'm sure you've all seen these ads before but if you're anything like me (can't think of a single ad when prompted) it might be helpful to have them all in one place. Feel free to use / download / do with it as you like.

                 

P.S. If you do find it in anyway useful and you can find it in your heart to give the project a little shout out on Twitter that would be very much appreciated.

Can everyone stop LYING about numbers please?

I understand that people want to make things sound as exciting and impressive as possible. I am however, sick and tired of seeing numbers wildly exaggerated to the point that they are clearly total fabrications / falsely inflated / any other euphemism you’d like to use. What annoys me the most about these gross manipulations is that not only are they then quoted by others as if gospel but they are also fairly easy to disprove, should one undertake just the tinniest amount of research. 

Three of these forgeries I would like to call out now;

1. One billion people supported droga5's Beyonce campaign