Tuesday, 19 June 2012

Pinigit To Win It; A master class in branded apps.

Apart from having a very funny ad the Barclays Pingit app is a genius piece of consumer focused innovation. Pingit allows you to transfer friends money via their phone number. This is a genuinely desirable product that will help Barclays acquire new customers. Operating in a notoriously difficult environment (you are more likely to get divorced than change your bank account + everyone hates banks) Barclays have made some very smart strategic decisions in the conception and introduction of Pinigit. These decisions have helped transform it from just being a branded app for existing customers to a powerful strategic marketing tool which will help them steal market share.  I believe Pingit will be a massive success with longevity and here are three reasons why;