Wednesday, 13 August 2014

3 Pieces Of Wisdom Everyone In Advertising Should Know

It’s SO easy to get carried away by how fast the world is changing, to think that TV advertising is dead, or that the power is now in the hands of the consumer or that the consumer wants to have a conversation… the list goes on. The important part is not spotting trends but understanding what is deep-rooted in human decision making that forms the basis for effective communication.