Friday, 25 January 2013

Game Changers from the IPA Modern Briefing: 2

Last night’s IPA Modern Briefing (2: The Clients Talk Back) conference was an exceptionally insightful follow up to this summer’s game changing talk on the agency briefing process. There were about 500 things you could've learnt last night but five of them stood out for me in particular.

They stood out for me because they can and (hopefully) will immediately affect how I try to work with my clients.