Wednesday, 29 February 2012

How I would get Sony Ericsson back in the smartphone game.

Sony Ericsson is a massive underachiever; its market share has been declining whilst the company have invested a lot in developing their smartphones. Their top range of phones are now able to compete with the market leaders from a technological standpoint but this is not reflected in sales.

The problem is that nobody knows or cares about the Sony Ericsson brand anymore. So the challenge for communications is quite a simple one, to build a strong brand around great products.