Peugot Vs Lexus

This is advertising that fundamentally does not understand the way that communications work because it does not understand how people think.

I am sure that you have all read Daniel Kahneman’s Thinking Fast and Slow, sadly whoever made this advert has not.

Kahneman’s work has shown that there are 2 systems for thinking.

Internet Trends 2014 - Mary Meeker

I’d highly recommend reading Mary Meeker’s Internet Trends Report for 2014 as I believe it to be one of the most comprehensive yearly global studies about tech and internet use. It’s full of very useful data, trends, analyses and some great slides you could pinch for a presentation.

There is so much interesting stuff in there I feel like my head is about to explode but here are 4 that stood out to me immediately, as always from a planning point of view.

1. Tablets have been out shipping PCs for a while now but this enormous amount of sustained growth has, in my opinion, real implications for how we must design the internet. Amazingly the UK Government Digital Service has always been ahead of the game on this.

2. I think with that in mind we have a lot to learn from the evolution of Apps.