GOD IS IN THE DETAIL

thoughts on advertising, planning and all other attempts to sell something. Go to byLUCIAN.com for my paintings.

Friday, 25 May 2018

MAKING GREAT ADVERTISING IS REALLY SIMPLE. IT'S ALSO REALLY HARD.


>Originally published on BBH Labs, read the full article
Posted by Lucian Trestler at 11:04 No comments:
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by @LucianTrestler

About Me

Lucian Trestler
Painter @ byLUCIAN.com // Planning Director @WiedenKennedy // ex-Editor @bbhlabs , ex- @bbhblacksheep // #rudeboycouture
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GOD IS IN THE DETAILS – GUSTAV FLAUBERT

Also attributed to Michelangelo, the architect Ludwig Mies van der Rohe, and the art historian Aby Warburg. ‘The Devil is in the details’ is a variant of the proverb, referring to a catch hidden in the details. ‘Governing is in the details’’and ‘The truth, if it exists, is in the details’ are recent variants.
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