Apart from having a very funny ad the Barclays Pingit app is
a genius piece of consumer focused innovation. Pingit allows you to transfer friends
money via their phone number. This is a genuinely desirable product that will
help Barclays acquire new customers. Operating in a notoriously difficult environment
(you are more likely to get divorced than change your bank account + everyone
hates banks) Barclays have made some very smart strategic decisions in the
conception and introduction of Pinigit. These decisions have helped transform it
from just being a branded app for existing customers to a powerful strategic
marketing tool which will help them steal market share. I believe Pingit will be a massive success
with longevity and here are three reasons why;
