The Real World Has Been Stolen And Digitised; Royal Mail Fights Back.

                                                       Image from FP7 via Behance.net 

Digital isn’t the answer. It’s the question. The answer is yes… Or is it? In a world where communication is judged on efficiency (both environmentally and cost), ease and above all speed, letter writing has long been consigned to the scrap heap.

Game Changers from the IPA Modern Briefing.

Picture from @Amelia_Torode

Today's IPA Modern Briefing conference was packed to bursting point with insightful and thought provoking ideas and information, some of which I think could be game changers. I've tried to get them down for you here;

1. Try version numbering your briefs from Glyn Britton (Albion) @glyndot