Wednesday, 9 October 2019

INSTAGRAM THINKS I'M A WOMAN. SO WHAT?

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Instagram thinks I’m a woman. I’m not sure how that started. Perhaps the algorithm made a horribly sexist assumption because I follow qu...
Monday, 19 August 2019

10 REASONS THESE CHANEL ADS SHOULD NEVER HAVE BEEN MADE

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1. The product doesn't look premium. 2. There is no human insight. 3. There is no customer benefit. 4. There is no...
4 comments:
Thursday, 11 October 2018

FAME FACTORY: STRATEGY IS TIMELESS BUT EXECUTION MUST BE TIMELY.

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Earlier this year I went to Bucharest to attend the tech conference  icee.fest . I saw some fairly breathtaking presentations from producti...
Friday, 25 May 2018

MAKING GREAT ADVERTISING IS REALLY SIMPLE. IT'S ALSO REALLY HARD.

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>Originally published on BBH Labs, read the full article
Monday, 29 January 2018

FORGET ‘MANIFESTOS’. BRAND ADS SHOULD BE AS SHORT AS POSSIBLE.

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I’ve got a few problems with brand ‘manifesto’ ads. With a couple of notable exceptions, they are just strategy set to a mood film. They ove...
Tuesday, 26 September 2017

3 FILMS YOU'VE GOT TO SEE BECAUSE THEY ARE FUCKING PROFOUND

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#1 EMBRACE OF THE SERPENT A story of colonialisiation. Questions about knowledge and progress. Mysterious. Morally complex. Ma...
Wednesday, 13 September 2017

MOST ADVERTISING DOESN'T EVEN GET THE BASICS RIGHT

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This is from Claude C. Hopkins, Scientific Advertising: Being Specific,  published in 1923. Still, everyday marketing professionals ...