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Last night’s IPA Modern
Briefing (2: The Clients Talk Back) conference was an exceptionally insightful
follow up to this summer’s game changing talk on the agency briefing process.
There were about 500 things you could've learnt last night but five of them
stood out for me in particular.
They stood out for me
because they can and (hopefully) will immediately affect how I try to work
with my clients.